10 Reasons Why You Should Blog
1. Blogging is the single best way to generate sustained, quality buzz for your company. Done well, your company blog will create more awareness, customers, press, publicity and goodwill than anything else you can do.
2. Online is how companies communicate WITH their customers today, rather than AT customers through advertising. Online is probably the only way you can reach the next generation of customers.
3. A company blog is a simple, cost-effective way to drive traffic to your site. It also raises the search-engine standing of your website. Blogs are SO effective at this that many businesses are blogging for this advantage alone.
4. Blog-readers are often bloggers themselves, with their own platforms for passing along your useful and entertaining blog articles. This viral marketing multiplies the impact of your blog many-fold.
5. Blogs are informal and friendly. They humanize companies, giving them personality in the eyes of readers and customers.
6. Knowledgeable staffers become known to your customers through the company blogs, and do their jobs better.
7. Company blogs provide a useful and entertaining service, thus creating customer loyalty. On your blog you are not advertising or marketing…. you are sharing your expertise. You are creating an educational HUB.
8. Blogging and social networking offer the most bang for the buck of any form of marketing - they’re far cheaper than traditional media buys.
9. Blogs and good website content educate and are a service to your community. Readers experience your company as a provider of help and entertainment, rather than sales pitches.
10. Big Box stores (offering little personal service and limited expertise) ARE blogging now, but independent garden centers and landscapers can do a far better job because they’re local and connected with the community.
